Anthropics Launches Zyler Virtual Try-On for Menswear Transforming the Future of Online Shopping

Anthropics, the world leaders in virtual fashion try-on technology, has announced the launch of Zyler Virtual Try-On for Menswear today. Zyler enhances the way consumers shop for clothes, providing a realistic virtual try-on experience. Customer uploads a headshot, enters some measurements, and then sees themselves on the screen wearing the outfit. Zyler fashion retail partners have seen an increase in browsing time and higher engagement among other positive outcomes. 

Powered by the latest research in Artificial Intelligence, Zyler creates a lifelike virtual representation of the user, allowing them to see how different garments fit and look on their unique body shape. 

Commenting on the launch, Alexander Berend, CEO of Anthropics, expressed excitement about the potential impact of Zyler Virtual Try-On on the men’s fashion industry, stating, “We believe that Zyler will transform the way men shop for clothes online. By combining advanced artificial intelligence technology with a user-friendly interface, we aim to provide an unparalleled virtual try-on experience.”

This innovative solution not only sets retailers apart in a competitive market but is also a valuable tool for driving customer engagement, satisfaction and loyalty.

Expanding Zyler Virtual Try-On for menswear from an in-store installation, as, for example, currently used by Larusmiani – an iconic Italian bespoke menswear retailer – to an online offering is a natural move.

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