The Rock Hound joins Selfridges long-term; appears on LFW runway; & becomes freeman of The Goldsmiths’ Company

After a hugely successful Selfridges debut with the La Maison Couture ethical jewellery pop-up in 2022, and more recently in February this year, The Rock Hound is thrilled to announce that it has now become a permanent online fixture in London’s most iconic luxury retail destination.

As part of Selfridges’ Project Earth initiative which began in 2020 to drive a transition to a more social impact business model and a net-zero future, The Rock Hound cements its status as one of the UK’s leading sustainable and ethical jewellery companies.

Gemmologist-jeweller Susi Smither FGA GIA JDT said “Selfridges is one of my favourite places to shop in London so I’m thrilled that I can now call it my home! It’s an honour to be under the same digital-roof as so many wonderful and highly regarded luxury fashion, jewellery, and design companies. HotRocks with it’s bold colour and recycled silver fits right in, and it brings me such joy to see pieces created by my own two hands listed on”

Pieces from The Rock Hound’s 100% recycled silver HotRocks Collection are available to buy through La Maison Couture at, with Studs, Wands and Wheels stocked in 5 colours: Fiery Red, Fuchsia Pink, Turquoise Blue, Aqua Green and Slate Grey. Large Cluster rings will be available in 2 colours – Fuchsia Pink and Aqua Green. Prices range from £130 to £350.

Selfridges says, “Forever introducing Selfridges to new designers and enduring jewellery, La Maison Couture’s latest find comes in the form of The Rock Hound, a British label renowned for its love of playful hues and offbeat aesthetics. It’s newest piece? The Wand pendant necklace. Designed to mimic a wand of quartz, both in looks and spirituality, this pendulum piece is created through a lost-wax casting process and its planet-positive chain is crafted from recycled sterling silver.”

Hot on the heels of this news, Susi was thrilled to have been asked to step in with HotRocks jewellery to adorn the Adonises of Los Angeles-based menswear designer Justin Cassin’s AW24 show at this week’s London Fashion Week, at the stylist’s request. Cassin, who was returning to LFW for the second time, reaffirmed his reputation for masterful modernist menswear silhouettes that transforms traditional masculine shapes into fearless and boundary-pushing bold expression  – and to which Susi’s latest recycled silver collection played into beautifully.

Susi Joins The Goldsmiths’ Company

As well as joining Selfridges on a permanent basis, in the same month, following in the historic footsteps of generations of goldsmiths, Susi had her Freedom Ceremony and became a Freeman of The Worshipful Company of Goldsmiths by redemption. Formally known by its full legal title, The Wardens and Commonalty of the Mystery of Goldsmiths of the City of London, the Company gained its first royal charter in 1327 and is one of the City’s twelve senior Livery Companies, known as the ‘Great Twelve’ and has been responsible for the testing of precious metals in London for over 700 years and continues this through the Assay Office during hallmarking.

The Goldsmiths’ Company play an historic role in supporting the jewellery craft and industry, assisting with the technical training of aspiring craftsmen and promoting excellence in the design and craftsmanship of silverware, jewellery and art medals. At the centre of this is the UK leading educational charity The Goldsmiths’ Centre situated in the heart of Clerkenwell and close to London’s renowned jewellery district Hatton Garden. Susi is now a gold member helping solidify her standing in the industry, focusing on the future of her craft and providing her clients with a prestigious place to meet.

I love my industry and in the last month I’m so proud to have been welcomed with open arms into the heart of it by The Goldsmiths’ Company. As a goldsmith to have such validation brings with it a boost of creative energy to push myself and my skills further – so to be able to call The Goldsmiths’ Centre now home is the icing on the cake.”