HOP Vietnamese launches 50% off five mood-boosting dishes backed by a medical doctor and nutritionist
Blue Monday (Monday 19th January) is often labelled the saddest day of the year, but HOP Vietnamese is flipping the script. This January, HOP is proving that it’s possible to eat yourself happy, with the launch of an exclusive offer, providing 50% off five expert backed dishes that contain ingredients proven to support mood, energy and gut health.
From19th January to 31st January, customers who download the HOP loyalty app, ‘Have You Eaten Yet?’ can unlock 50% off one of five key mood boosting HOP dishes.
Registered Associate Nutritionist. Eli Brecher, a specialist in gut health, explains: “Food provides the building blocks for neurotransmitters like serotonin, and around 95% of serotonin is made in the gut. HOP Vietnamese dishes are naturally balanced, combining protein, carbohydrates, and healthy fats with fresh herbs, spices, and fermented elements that support the gut–brain axis. When digestion feels calm and supported, mood follows.”
The 50% off offer includes five mood-boosting dishes carefully selected to nourish both body and mind. The Chicken Coconut Curry HOP Box combines coconut milk for healthy fats that support brain health with chicken thigh, rich in tryptophan, an amino acid needed for serotonin production. For a plant-based alternative, the Vegan Coconut Curry HOP Box, delivers the same comforting benefits, with mushrooms that help nourish the gut microbiome, a key player in mood regulation.
For lighter, yet equally nourishing options, the Pulled Chicken Noodle Salad provides lean protein to support dopamine and serotonin pathways, vermicelli noodles for steady brain fuel, and fresh herbs, peanuts, and vegetables rich in magnesium and antioxidants. The Pulled Mushroom Noodle Salad is gentle on digestion while supporting beneficial gut bacteria linked to emotional wellbeing. Finally, the Hoi A Deluxe Banh Mi (Chicken) features chicken liver pâté, a powerhouse of iron, B12, and choline for brain health and energy, complemented by pickled vegetables that enhance gut diversity.
From a medical perspective, Dr Rebekah Jade Lawrence – a medical doctor, yoga teacher, Nike trainer and founder of Pana – said: “In January, across healthcare settings and in the community, I see more people feeling low in mood or depleted in energy. Supporting mental wellbeing isn’t about one big fix — it’s about small, consistent habits. Eating regularly, choosing nourishing foods and slowing down when we eat can have a real impact on how we feel.”
The name of the HOP loyalty app ‘Have you eaten yet?’ carries a deep cultural meaning. In Vietnamese culture, it demonstrates care, love and is a way of checking in more broadly to see how someone is. It centres on the idea that food is care, connection and comfort, all of which sits at the heart of the HOP brand.
“HOP makes it easy to choose food that supports mood, energy and gut health without overthinking it,” adds Eli. “When nourishing food is accessible, comforting and shared, it becomes a form of support. We can’t control every stressor in life, but we can choose food that helps our brain, gut and nervous system cope better.”
To fuel your mood this January, head to the App Store and download the HOP Vietnamese app between Monday, 19th January – Friday, 31st January to redeem 50% off a delicious and nutritious dish, proven to help boost your mood.